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Your Partner Playbook

Not a sales deck. An operating playbook for every partner conversation. Sell the diagnosis, not the product.

Sell the diagnosis, not the product. The report sells itself. Your job is to get the assessment started.

Every deal starts with a diagnostic. Entry point: GTM Intelligence Pulse · €249 one-time · 30 questions · 2-minute board-grade snapshot · entry into the Caugia funnel. Full diagnosis: GTM Intelligence Report · 35 minutes, 265 questions, 45-page scored diagnostic. Both give the client clarity they did not have before. That clarity drives the conversation forward.

See the Partner Cockpit →

The Partner Funnel

Five steps. This is the canonical sequence. Do not skip steps or reorder them.

Refer

Share your partner link. 90-day attribution tied to your account. Automatic.

Diagnose

Client completes the GTM Intelligence Report. ~35 min, 265 questions, 72 scoring engines.

Review

Walk through GRIP scores. Focus on the binding constraint and financial leakage.

Convert

Recommend GRIP OS. Core €799/mo or Full €1,495/mo for ongoing governance.

Expand

New constraints emerge. Each cycle deepens the relationship and your commission.

Three Deal Scenarios

These are the conversations that close. Use the exact framing.

CEO / Founder (Series A, C)

“You have hired 3 VPs in 2 years and growth is still flat. Before you hire #4, let us find out if the problem is actually in Sales.”

Best fit: GRIP OS Full annual (€14,950/yr) → Bundle: Intelligence Report included (€2,495 value)

VC / PE Operating Partner

“You have 12 portfolio companies. Three are underperforming on GTM. Instead of sending another consultant, give them a standardized diagnostic.”

Per portco: GRIP OS Core annual (€7,990/yr) → Bundle: Intelligence Report included (€2,495 value)

GTM Consultant / Fractional CRO

“You start every engagement with 2 weeks of discovery. Replace that with a 35-minute scored diagnostic that gives you a constraint map on day one.”

Entry: Intelligence Report (€2,495 standalone, or included free with annual GRIP OS) → Upsell: GRIP OS as consulting platform

Why Partners Use GRIP OS

Beyond commission, here is what partners with active client portfolios report.

Faster discovery

Replace 2-week discovery with a ~35-minute scored diagnostic. Day one: constraint map, financial leakage, and 90-day plan.

Stronger advisory authority

Walk in with scored evidence, not opinions. 72 scoring engines backing your diagnosis.

Better client retention

GRIP scores create a measurable before/after. Clients see your impact. That is renewal insurance.

Easier expansion

When one constraint is resolved, the next surfaces. Each cycle deepens your engagement and revenue.

Portfolio leverage

Same framework across 10 clients means repeatable methodology, not custom discovery every time.

Intelligence as a door opener

Run an AI visibility scan before the first meeting. Walk in with data your prospect has never seen. The conversation starts itself.

AI ANSWER MARKET NEW IN GRIP OS

Your strongest sales weapon.

40% of B2B buyers research with AI before Google. GRIP OS now scans ChatGPT, Claude, Gemini, Perplexity, Grok, and Mistral to show clients exactly where they stand and where they are invisible.

34/100

NovaPay AI Score

43%

Share of Voice

Citation Gaps

How to use it: Run a scan for your prospect before the first meeting. Walk in with: “Your AI visibility score is 34 out of 100. Your main competitor appears in 76% of AI answers, you appear in 43%. Here are the 30 queries where you are completely invisible.”

The close: “This is included in GRIP OS. The standalone tools charge $200-500/month for the same data, without the action plan.”

Run Intelligence for Your Clients

GRIP OS includes three intelligence modules that give your clients continuous market visibility. Use them as conversation starters, retention tools, and upsell drivers.

AI ANSWER MARKET

How AI sees their brand

Weekly scans of ChatGPT, Claude, Gemini, Perplexity, Grok, Mistral. Share of Voice, citation tracking, visibility gaps, and 7-10 ready-made content actions.

Partner angle: Run a free scan before the first meeting. Walk in with data.

REVIEW INTELLIGENCE

What the market really thinks

Coherence Score, champion phrases, churn risk signals, win/loss intelligence from competitive reviews.

Partner angle: Show clients the gap between their messaging and market perception.

COMPETITOR INTELLIGENCE

What competitors are doing right now

Pricing changes, feature launches, hiring patterns. Auto-generated battlecards. Threat scores. Reflexive GTM impact analysis.

Partner angle: Battlecards make your advisory conversations sharper.

THE MONDAY BRIEF

Every Monday, your client gets an AI-written executive summary: constraint status, financial impact, action progress, and intelligence alerts from all three modules. One page. Board-ready. No prep needed.

Pricing & Commission Math

You sell	EUR	USD	GBP	PLN	Your Elite 30%
GTM Intelligence Pulse one-time entry-level	€249	$249	£249	zł 249	€74.70 / $74.70 / £74.70 / zł 74.70
GTM Intelligence Report	€2,495	$2,995	£2,295	zł 10,499	€749 / $899 / £689 / zł 3,150
GRIP OS Core monthly	€799/mo	$895/mo	£695/mo	zł 3,499/mo	€240 / $269 / £209 / zł 1,050 /mo
GRIP OS Core annual + IR incl.	€7,990/yr	$8,950/yr	£6,950/yr	zł 34,990/yr	€2,397 / $2,685 / £2,085 / zł 10,497 /yr
GRIP OS Full monthly	€1,495/mo	$1,695/mo	£1,295/mo	zł 6,499/mo	€449 / $509 / £389 / zł 1,950 /mo
GRIP OS Full annual + IR incl.	€14,950/yr	$16,950/yr	£12,950/yr	zł 64,990/yr	€4,485 / $5,085 / £3,885 / zł 19,497 /yr

Bundle note: annual subscriptions include the Intelligence Report at no extra cost (€2,495 standalone value). Commission earned on the OS subscription amount only.

Scale examples (EUR): at Starter rate, 5 GRIP OS Full clients generate €1,495/mo commission (€17,940/yr). At Elite (30%), the same 5 clients generate €2,242/mo (€26,910/yr). 10 Full annual at Elite (30%) = €44,850/yr upfront commission. Founding Partner Elite (35%) on 10 Full annual = €52,325/yr upfront.

Commission is calculated on all recurring and one-time revenue. Paid on the 15th of the following month. No minimum commitment required from you. New partners qualify for a one-shot €250 first-deal bonus when their first deal closes within 30 days of sign-up.

FOUNDING PARTNER STRETCH TIER · First 10 only

+5% lifetime boost on every tier

Starter 25% · Growth 30% · Elite 35%. Plus 5,000 free Sophie credits/month, direct Slack with Tom, named recognition, early access to new modules, and a Founding Partner badge. Slots: 10 only. No expiration once awarded.

Your monthly rhythm

Week 1: Review new GRIP scores for clients who completed assessments
Week 2: Constraint review calls with 2-3 clients
Week 3: Check partner dashboard: new leads, conversions, commission status
Week 4: Share referral link in 1-2 conversations or posts

Time investment: ~4-6 hours/month for portfolio management. The platform does the diagnosis. You provide the advisory layer.

Objection Handling

The objections you will hear in every conversation. Click to reveal the response.

“We already have consultants / advisors.” +

This does not replace your advisor. It gives them a scored baseline. No more subjective opinions. Evidence-based GTM governance. Consultants who use the GTM Intelligence Report close more follow-on work because the data proves where the constraint actually is.

“€2,495 for a report?” +

You are losing 6-15% of ARR in system leakage. On a €10M company, that is €300K, €1.5M. €2,495 to find out where is the cheapest due diligence you will do this year. The report covers 12 pillars across 4 dimensions with 72 scoring engines. This is not a survey. It is a forensic analysis.

“We do not have time.” +

35 minutes. One person. No meetings, no workshops, no 6-week discovery engagement. The system does the analysis. The report is generated automatically.

“What about data privacy?” +

The assessment is completed by your client directly. No third-party data access required. GRIP OS processes the self-reported inputs through 72 scoring engines. No CRM integration is required for the diagnostic.

“How do we know the benchmarks are valid?” +

GRIP scores are based on constraint theory and GTM structural analysis, not crowd-sourced benchmarks. The system identifies whether a dimension is the binding constraint relative to the others. That is structural, not statistical.

“Our procurement team will not approve this quickly.” +

The GTM Intelligence Report is a one-time €2,495 purchase. Most teams can expense that without procurement. Start there. The OS subscription decision comes after they have seen the results.

“The report is interesting, but do we really need the OS after?” +

The report tells you what is wrong. The OS tells you whether you are fixing it. Without governance, constraints recur. Most clients who complete the report want ongoing visibility.

“What is in it for me if I am just starting out?” +

New partners start at 20% (Starter) and earn a one-shot €250 cash bonus when the first deal closes within 30 days of sign-up. That is on top of standard commission. The bonus lands with the first commission run. If you are one of the first 10 partners, you also qualify for the Founding Partner program: lifetime +5% boost on every tier, 5,000 free Sophie credits/month, direct Slack with Tom, named recognition, and early access to new modules.

Operating Boundaries

What NOT to do

Do not lead with GRIP OS. Lead with the diagnosis. The GTM Intelligence Report is the entry point. Always.
Do not promise specific outcomes. Promise clarity. The report identifies the constraint and estimates the leakage. It does not guarantee a fix.
Do not position against consultants. Position alongside them. The report makes their work better, not redundant.
Do not share your commission structure with the client. Your commercial relationship with Caugia is confidential.

Start your first conversation today

Share your referral link and let the diagnostic do the selling.

Open Partner Cockpit →