Caugia · DTC & eCommerce

The constraint capping repeat rate and margin. Named.

265 DTC-native questions across 12 GRIP pillars. Sophie diagnoses the one bottleneck, Discount Addiction or Creative Fatigue or Meta Monoculture or Warehouse Trap or Attribution Fog or Subscription Ghost, and hands you three moves with owner, cost and deadline.

Start the Assessment → See Pricing

Auto-saved · 30 min · Resumable · Native in EN, FR

OAKLANE · SKINCARE · €12M GMV
Primary constraint: Pricing & Packaging
34/100
LEAKAGE
€1.4M/yr
PROFIT LEAK
€510K/yr
RECOVERABLE
€680K

“28% discount on new orders, 11% repeat @180d, GM 34%. The flywheel breaks before it starts.”

6 DTC-native archetypes

Every failure pattern has a name and a fix.

Resources
Discount Addiction
Sitewide codes teach buyers to wait. Margin collapses. The flywheel never starts.
Implementation
Creative Fatigue
Same 3 top ads running 6 weeks. Hook rate drops, CPM rises, algorithm serves stale.
Implementation
Meta Monoculture
82% of paid spend on Meta, MER 1.9x. Channel concentration means diminishing returns.
Performance
Warehouse Trap
Inventory turns 2x, dead stock 22%. Working capital locked in unsellable SKUs.
Performance
Attribution Fog
Platform ROAS 4x, GA4 2x, post-purchase survey 1.6x. Finance and marketing fight the wrong war.
Performance
Subscription Ghost
Listed actives 42k, real 60-day-active 18k. Vanity metric masks shrinking cohort.
How it works

Four steps, then recurring rhythm.

Assess

~30 min. 265 DTC-native questions. Every question mandatory, auto-saved.

Connect

Shopify / Klaviyo / Meta Ads / Google Shopping / TikTok (read-only). Revocable.

Decide

Sophie names the binding constraint + 3 moves with owner, cost, deadline. Forward 4Q P&L.

Track

Weekly creative fatigue + MER alerts. Outcome capture. Peer benchmarks (k-anon 5+). AI Answer Market: your brand share-of-voice when shoppers ask AI for picks.

DTC-native connectors

Plug into your margin data.

Shopify
WooCommerce
Klaviyo
Meta Ads
Google Shopping
TikTok Ads

Read the GTM intelligence by role

Same framework, different lens. Pick your role for a curated reading path.

New here Start with the basics → Founder · CEO Founder reading path → Head of Growth DTC growth reading path → CFO · Finance Margin and unit economics → Brand Director Brand and CX reading path → DTC lens Filter intelligence to DTC → Investor · VC/PE Investor reading path → Consultant · Partner Consultant reading path →

Start the diagnosis.

30 minutes. One binding constraint. Three moves with owner, cost, deadline. Forward 4-quarter P&L reflecting YOUR gross margin.

Start the Assessment → See Pricing