Caugia · B2B SaaS

One binding constraint. Three moves. Every quarter.

The constraint-native GTM OS for B2B SaaS companies Seed to Series C. 265 SaaS-native questions, 12 GRIP pillars, 12 named archetypes. Sophie diagnoses what is actually capping ARR and gives three moves with owner, cost and deadline.

Auto-saved · 45 min · Resumable · Native in EN, FR

NOVAPAY · SERIES B · €45M ARR
Primary constraint: Product Marketing
43/100
LEAKAGE
€5.2M/yr
INACTION
€520K/mo
RECOVERABLE
€2.7M

“2.8x pipeline but 21% win rate. Deals die on value perception.”

12 SaaS-native archetypes

Every failure pattern has a name and a fix path.

Guidance
Founder Bottleneck
Top 2 founders close 70% of deals. Reps cannot carry past mid-funnel.
Resources
Discount Default
Discount is the first answer to every stall. Pricing integrity collapses.
Implementation
Pipeline Illusion
Coverage 3x on paper but inspection score below 40%. Forecast noise.
Performance
Churn Spiral
NRR below 95%, CS chasing fires, growth cannot outrun the bucket.
Performance
Data Fog
Forecast miss 25%+, CRM fragmented. Leadership guessing, board trust eroding.
Guidance
Feature Factory
Shipping velocity up, revenue flat. Roadmap decoupled from constraint.
How it works

Four steps, then recurring rhythm.

Assess

~45 min. 265 SaaS-native questions. Motion-aware (outbound / inbound / PLG). Auto-saved.

Connect

HubSpot / Salesforce / Stripe / Gong / Clari (read-only). Revocable in one click.

Decide

Sophie names the binding constraint + 3 moves with owner, cost, deadline. Forward 4Q P&L attached.

Track

Weekly action-rhythm. Outcome capture. Peer benchmarks (k-anon 5+). AI Answer Market: where six AI engines rank you when buyers ask for software.

SaaS-native connectors

Plug into your revenue data.

HubSpot
Salesforce
Stripe
Chargebee
Gong
Clari
Segment
Amplitude
Notion
Linear
Slack
Docusign

Read the GTM intelligence by role

Same framework, different lens. Pick your role for a curated reading path.

New here Start with the basics → CEO · Founder CEO/Founder reading path → CRO · VP Sales CRO/VP Sales reading path → CFO CFO reading path → CMO CMO reading path → Investor · VC/PE Investor reading path → Consultant · Partner Consultant reading path →

Start the diagnosis.

45 minutes. One binding constraint. Three moves with owner, cost, deadline. Forward 4-quarter P&L. No opinions.

Start the Assessment → See Pricing