The GTM Score

A concise diagnostic that measures the maturity of your go to market system. Fourteen questions reveal your GTM stage, motion, ten core capabilities, and your overall GTM Score on a 0–100 scale.

What you'll discover

Your GTM maturity score on a 0–100 scale
Your maturity band from At Risk to Best in Class
A pattern across ten core GTM capabilities
Inputs that can power a deeper GTM Intelligence Report

14 questions · about five minutes · instant results

Step 1 of 14 Context

Which stage best describes your company today?

This anchors your score to your current scale and complexity.

A Pre-Product-Market Fit B Early Revenue (up to €1M ARR) C Scaling (€1M–€10M ARR) D Growth (€10M–€50M ARR) E Mature Enterprise (€50M+ ARR)

What is your primary go-to-market motion today?

Choose the motion that drives most of your net-new revenue.

A Founder-led (early-stage driven) B Sales-led (outbound focus) C Marketing-led (inbound demand) D Product-led (self-serve / PLG) E Partner-led (channel/ecosystem) F Hybrid

How clearly defined is your Ideal Customer Profile (ICP)?

Think about who you actively pursue, not just who you can technically sell to.

A No ICP defined B Basic idea, not documented C Documented but inconsistent D Clear and widely used E Deeply defined and enforced

How aligned are sales and marketing on lead quality?

A No alignment B Partial, informal alignment C Basic definitions exist D Shared definitions + handoff E Automated + enforced SLAs

How reliable is your pipeline visibility?

A Minimal visibility B Some visibility, unreliable C Clear stage visibility D Real-time dashboards E Predictive insights + alerts

How consistent is your sales process?

A No defined process B Structure not followed C Documented but uneven D Consistently followed E Fully optimized + measured

How effective is retention and expansion?

A High churn, no expansion B Basic retention efforts C Stable retention, some upsell D Strong retention + programs E Predictable retention + expansion engine

How strong is your competitive intelligence?

A We guess in deals B Limited and outdated C Basic battlecards exist D Updated CI used in deals E Systematic CI + win/loss

How accurate are your forecasts?

A Very unpredictable B Highly variable C Mostly consistent D Generally reliable E Accurate, data-driven

How strong is your sales enablement?

A No enablement B Basic documentation C Occasional training D Structured onboarding E Continuous enablement + impact

How mature is your analytics?

A Ad hoc reporting B Basic dashboards C Regular reporting D Insight-driven decisions E Predictive analytics

How aligned are your GTM teams?

A Silos dominate B Occasional coordination C Basic alignment rituals D Shared goals + processes E Fully unified GTM rhythm

What is your biggest GTM frustration today?

Be specific. This helps identify patterns and provide targeted recommendations.

If you could fix ONE thing in your revenue system, what would it be?

What single change would have the biggest impact on your growth?

Work email

Company

After you submit, you will be redirected to your GTM Score result page.

How the GTM Score works

The GTM Assessment evaluates the core elements of your go to market system across ten focused capabilities. Each response contributes to a raw score that is translated into a clear 0–100 maturity scale and mapped to a band from At Risk to Best in Class.

The score reflects how aligned your strategy, execution, data, and processes are and how predictable your revenue system can become as a result.

Frequently asked questions

Does the assessment require my email?

Yes. Your email lets us route your score and context into your GTM Intelligence workflow. Your results appear instantly on screen and can be used to trigger a deeper diagnostic if you decide to continue.

How accurate is the score?

The score is directionally accurate. It is designed to surface patterns leaders recognise quickly and to indicate where structure is missing or underdeveloped in your GTM system.

What happens after I complete the assessment?

You land on a result page that explains what your maturity band means and where to focus first. Behind the scenes, your inputs can feed a deeper GTM Intelligence Report if you decide to move beyond the free assessment.