GTM diagnostic & OS for B2B revenue teams

Your GTM team is executing.
Your revenue is not.

Caugia finds the one constraint capping your growth and quantifies the revenue you’re leaking. Then the GTM OS governs the fix, with a live score and concrete moves, until it’s cleared.

Find and fix. No opinions. Only evidence.

Start free analysis → See an example report

No signup · Every claim cited · Result in 1 hour

Example output · yours in an hour
NOVAPAY · SERIES B · €45M ARR
Constraint: Product Marketing
43/100
LEAKAGE
€5.2M/yr
INACTION
€520K/mo
RECOVERABLE
€2.7M
“3.8x pipeline but 22% win rate. Deals die on value perception.”
Then · GRIP OS governs the fix
Live score
43→61in 6 weeks
✓ Value proposition repositioned
live score · actions · drift alerts
◆ Deterministic AI. Every claim cited
◆ Secure & confidential
◆ Result in 1 hour
◆ Theory of Constraints methodology

What you get

Not a dashboard to interpret. One answer to act on.

The diagnostic reads your numbers, crosses 12 GTM pillars and returns three things. Concrete enough to start on Monday morning.

1
Your binding constraint
The one pillar holding everything else back. Not ten symptoms, but the cause. With a score from 0 to 100 and the contradiction, in your own data, that your team didn’t see.
2
The revenue you’re leaking
Quantified, not estimated: annual leakage, monthly cost of inaction, and the recoverable amount. The business case for the fix, in euros your board understands.
3
Three moves that fix it
Sequenced, with owner, cost and deadline. Plus the test rule that proves within 14 days whether the diagnosis was right. Not 40 recommendations, just the three that matter.

Concrete example

NovaPay thought it had a sales problem.
The system found: positioning.

B2B SaaS, Series B, €45M ARR. Six metrics crossed. Out came the contradiction their own team had missed.

NovaPay
Series B · Revenue operations platform · €45M ARR · 180 FTE
ARR
€45M
Win rate
22%
Pipeline
3.8x
Net retention
95%
Churn
9%
Avg. discount
18%
Plenty of pipeline. Almost nothing converts.
3.8x pipeline coverage but a 22% win rate at 18% average discount. Deals enter the funnel and stall on value perception. The market doesn’t see what sets NovaPay apart, so the conversation falls back to price.
Primary constraint Product Marketing Implementation · Score 43/100 · €2.7M recoverable
Step 1 · The diagnostic
Find the constraint
Within an hour you know which pillar caps your revenue, what it costs, and what to fix first. One-time, board-ready.
→
Step 2 · GRIP OS
Govern the fix
The OS keeps the score live, flags drift and adjusts your 90-day plan. A diagnosis that doesn’t end up in a drawer.

Built for your vertical

Your metrics. Your language. Your benchmarks.

B2B SaaS
ARR · NRR · Pipeline
DTC & eCommerce
MER · Repeat rate · AOV
Fintech B2B
Take-rate · Activation · Compliance
Professional Services
Utilisation · Realisation · Win rate

The GRIP framework

Guidance. Resources. Implementation. Performance.

Every growth engine has exactly one structural constraint across these four dimensions. The GRIP engine finds it and quantifies the cost. Deterministic: the same input always gives the same result, every claim cited. No chatty AI that says something different each time. Systems physics, not opinions. Learn more →

Your growth engine has a constraint.
Find it. Free. In one hour.

Start with the free analysis. If it convinces you, the full diagnostic delivers the board-ready report: 265 questions, 72 engines, 90-day plan.

Start free analysis → See the full diagnostic