GRIP Marketplace

Every GTM system has a constraint.
Find yours.

Each Deep Dive isolates exactly where a specific GTM pillar leaks revenue. 60 questions, 6 diagnostic engines, one definitive report.

The Full Diagnosis

Start with the complete picture.

A 44-page board-level diagnostic of your revenue engine. 265 questions scored by 72 deterministic engines. Constraint analysis, revenue leakage modelling, and a 90-day execution plan.

€2,495
One-time assessment.
Replaces a €25k+ consulting engagement.

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Chapter 1
Executive Snapshot
The GTM System at a Glance
59/100
GRIP Score
Moderate
Band
$15M
Value Leakage
Guidance49
Resources55
Implementation53
Performance77
System Pattern
Accidental Growth. The system produces results without understanding WHY.
Primary Diagnosis
Root constraint: conversion-capacity bottleneck driving 36% discount erosion and 20% annual churn.
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Report Navigation
Table of Contents
GTM Intelligence Report · 44 Pages
Executive Briefp. 5
Retention failure (89% NRR vs 110% target) · $15M annual value leakage
Ch 0
Executive Context
How to read this report · Assessment methodology
3 – 5
Ch 1
Executive Summary
Win rate 22% · NRR 89% · R40 Proxy: 70
6 – 8
Ch 2
The GTM Score
Score: 59/100 (Moderate) · GRIP spread: 28pts
9 – 12
Ch 3
Guidance
GRIP-G: 49/100 · ICP: Enterprise (50k–250k ACV)
13 – 16
Ch 4
Resources
GRIP-R: 55/100 · Product:GTM ratio: 0.27
17 – 20
Ch 5
Implementation
GRIP-I: 53/100 · Quota: 60% · Churn driver: Competition
21 – 24
Ch 6
Performance
GRIP-P: 77/100 · Pipeline: 7x · Quality-adj: 0.99x
25 – 28
Ch 7
Risk Exposure
Churn: 20% · Concentration: 14% · Burn: 8.4x
29 – 32
Ch 8
Synthesis
Cross-pillar interactions · System Fragility Index: 66.4
33 – 36
Ch 9
Strategy
Resolution paths · Strategic Priority Stack · EP: 40.7%
37 – 40
Ch 10
Action Plan
90-day execution sequence with owners and deliverables
41
App
Appendix
Pillar scores · Next steps · Methodology & definitions
42 – 44
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Chapter 10
90-Day Execution Sequence
From Stabilization to Embedded Rhythm
Month 1Stabilize & Diagnose
Emergency Engineering Recruitment
Churn Root-Cause Analysis
Forecast & Pipeline Integrity Audit
Month 2Restructure & Redesign
Sales Methodology Redesign
Customer Value Realization Program
Month 3Embed & Measure
Competitive Positioning Refresh
Governance & Reporting Cadence
Expected 90-Day Outcomes
Win rate: process live · Quota: 60% → tracking · NRR: health scoring deployed · Discount: 36% → <20% cap
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System Diagnosis

Overall GTM Score (0-100) with maturity classification. 12 individual pillar scores with constraint severity. GRIP Dimension analysis across 4 forces. System pattern matched against 30+ archetypes. Revenue leakage model separating Growth Suppression from Margin Erosion.

Priority Roadmap

Constraint Priority Scoring ranked by severity and impact. Recommendations calibrated to your GTM motion and stage. Quick wins separated from structural improvements. 90-day execution plan with named owners and timelines. Board-ready executive summary.

Consulting takes weeks. AI guesses. Caugia diagnoses.
AI ToolsTraditional ConsultingCaugia Deterministic Engine
Time to insight5 minutes4–6 weeksUnder 1 hour
CostFree – $20/mo€25k – €50k+€2,495 fixed
Input depthGeneric promptsInterviews + workshops265 structured company inputs
Decision logicProbabilistic outputConsultant interpretationDeterministic GTM architecture engines
OutputChat responseSlide deck44-page quantified diagnostic
RepeatabilityDifferent answer every timeDepends on consultantDeterministic scoring core
Revenue leakageNot modeledRoughly estimatedDollarized per constraint
Top-tier consultants apply frameworks manually. Caugia encodes them into deterministic engines. Same logic. Radically faster. Radically cheaper.
265
Questions scored
72
Diagnostic engines
30+
Growth archetypes
44
Pages of analysis

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Go deeper on a specific dimension, or browse all 12 modules
G
Guidance
Strategy is set, but the market isn't responding. Positioning doesn't land. ICP feels fuzzy.
3 modules · €749 each
R
Resources
Pricing feels off. Product can't keep up with sales promises. Reps aren't enabled to sell.
3 modules · €749 each
I
Implementation
Pipeline looks healthy but deals stall. Handoffs break. RevOps can't scale fast enough.
3 modules · €749 each
P
Performance
Churn is creeping up. Data is unreliable. Teams are busy but misaligned on what matters.
3 modules · €749 each

Guidance Dimension

The decisions that shape everything downstream: strategy, market understanding, and how you articulate value to the market.

G · Guidance

GTM Strategy & Leadership

Does leadership have a shared model for how we grow, or is everyone optimizing their own silo?

60 questions · 6 engines · ~25 min
€749
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G · Guidance

Market Intelligence

Are we targeting the right segments with the right assumptions, or building on blind spots?

60 questions · 6 engines · ~25 min
€749
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G · Guidance

Product Marketing

Why doesn't the market understand our value, and where does positioning break down?

60 questions · 6 engines · ~25 min
€749
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Guidance Bundle: all 3 Deep Dives

Strategy & Leadership + Market Intelligence + Product Marketing. Diagnose the full strategic layer.

€1,795
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↓ Sample output from your Deep Dive report
Chapter 1
Primary Diagnosis
The single constraint shaping everything
Positioning
Weakest Pillar
78%
NRR Target
31%
Win Rate
Constraint Identified
Positioning framework absent. Messaging inconsistent across channels, sales decks, and website.
System Pattern
The Scattered Signal: strong product, weak narrative. The market doesn't understand the value.
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Chapter 4
Constraint Mechanics
How this constraint propagates through the system
Strategic Narrative72
ICP Definition68
Competitive Positioning41
Content & Messaging38
Channel Strategy55
PMM Enablement62
Priority Fix
Build a unified positioning framework before adding demand generation spend.
Confidential · SamplePage 12 of 44

Resources Dimension

Pricing, product readiness, and team enablement. The assets and capabilities your GTM motion depends on every single day.

R · Resources

Pricing & Packaging

Is our pricing aligned with how customers perceive value, or are we leaving money on the table?

60 questions · 6 engines · ~25 min
€749
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R · Resources

Product Readiness

Does our product actually support the GTM motion we're running, or is it holding us back?

60 questions · 6 engines · ~25 min
€749
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R · Resources

Enablement

Do our teams have the skills, content, and coaching to execute, or are they set up to fail?

60 questions · 6 engines · ~25 min
€749
Buy Now

Resources Bundle: all 3 Deep Dives

Pricing & Packaging + Product Readiness + Enablement. Diagnose the full capability layer.

€1,795
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↓ Sample output from your Deep Dive report
Chapter 1
Primary Diagnosis
The single constraint shaping everything
Pricing
Weakest Pillar
-12%
Margin Erosion
26%
Avg Discount
Constraint Identified
Pricing disconnected from value perception. Discounting compensates for weak packaging.
System Pattern
The Race to the Bottom: every deal requires discounts because value isn't proven upfront.
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Chapter 4
Constraint Mechanics
How this constraint propagates through the system
Value Metric Clarity38
Package Design45
Competitive Pricing61
Discount Governance33
Expansion Pricing52
Price-to-Value Ratio48
Priority Fix
Redefine value metric and restructure packages before adjusting price points.
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Implementation Dimension

The engine that converts strategy into revenue: demand generation, sales execution, and RevOps at scale.

I · Implementation

Demand Generation

Why is pipeline not converting into qualified opportunities, and where exactly does it leak?

60 questions · 6 engines · ~25 min
€749
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I · Implementation

Sales Execution

Why are deals stalling or closing below potential? Is it people, process, or system?

60 questions · 6 engines · ~25 min
€749
Buy Now
I · Implementation

Revenue Operations & Systems

Is our operational infrastructure keeping pace with growth, or creating friction at scale?

60 questions · 6 engines · ~25 min
€749
Buy Now

Implementation Bundle: all 3 Deep Dives

Demand Generation + Sales Execution + Revenue Operations. Diagnose the full execution layer.

€1,795
Save €452
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↓ Sample output from your Deep Dive report
Chapter 1
Primary Diagnosis
The single constraint shaping everything
Sales Exec
Weakest Pillar
22%
Win Rate
103d
Avg Cycle
Constraint Identified
Sales execution failure at 22% win rate with 103-day average cycles. Engineering dependency on 60% of deals.
System Pattern
The Leaky Funnel: pipeline enters strong but conversion breaks at every stage transition.
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Chapter 4
Constraint Mechanics
How this constraint propagates through the system
Deal Qualification42
Sales Methodology35
Pipeline Velocity48
Forecast Accuracy55
Multi-threading29
Technical Selling61
Priority Fix
Install deal qualification framework and multi-threading playbook before adding headcount.
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Performance Dimension

Customer success, data quality, and organizational alignment. The forces that sustain growth and make it compound.

P · Performance

Customer Success & Expansion

Are we retaining and growing the revenue we already won, or slowly leaking it?

60 questions · 6 engines · ~25 min
€749
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P · Performance

Data & Insights

Can leadership trust the numbers they're making decisions on, or is the data lying?

60 questions · 6 engines · ~25 min
€749
Buy Now
P · Performance

Alignment & Governance

Do teams have the structure and cadence to stay aligned, or is the org working against itself?

60 questions · 6 engines · ~25 min
€749
Buy Now

Performance Bundle: all 3 Deep Dives

Customer Success + Data & Insights + Alignment & Governance. Diagnose the full outcomes layer.

€1,795
Save €452
Buy Performance Bundle
↓ Sample output from your Deep Dive report
Chapter 1
Primary Diagnosis
The single constraint shaping everything
Data
Weakest Pillar
16%
Churn Rate
0.81
NRR Actual
Constraint Identified
Data infrastructure unreliable. Leadership decisions based on incomplete and conflicting metrics.
System Pattern
The Blind Spot: teams work hard but nobody trusts the numbers they're steering by.
Confidential · SamplePage 7 of 44
Chapter 4
Constraint Mechanics
How this constraint propagates through the system
Health Scoring34
Churn Prediction28
Expansion Signals45
Metric Integrity52
Cross-team Cadence58
Decision Latency64
Priority Fix
Implement health scoring and churn prediction before expanding CS headcount.
Confidential · SamplePage 12 of 44

All 12 Deep Dive Modules

G

GTM Strategy & Leadership

€749 · 60q · 6 engines
 G

Market Intelligence

€749 · 60q · 6 engines
 G

Product Marketing

€749 · 60q · 6 engines
 R

Pricing & Packaging

€749 · 60q · 6 engines
 R

Product Readiness

€749 · 60q · 6 engines
 R

Enablement

€749 · 60q · 6 engines
 I

Demand Generation

€749 · 60q · 6 engines
 I

Sales Execution

€749 · 60q · 6 engines
 I

Revenue Operations

€749 · 60q · 6 engines
 P

Customer Success

€749 · 60q · 6 engines
 P

Data & Insights

€749 · 60q · 6 engines
 P

Alignment & Governance

€749 · 60q · 6 engines
Not sure? Intelligence Report: all 12 pillars. €2,495
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