Step 1
Free GTM Score.
A fast GRIP based self assessment across twelve pillars.
- Twelve pillar maturity score
- Clear narrative of your current GTM shape
- Questions to align at leadership level
GTM clarity for B2B SaaS
From scattered activity to one
GTM system.
Caugia Consulting helps go to market leaders turn tools, data and teams into a calm operating system for predictable revenue.
A structured diagnostic and a clear narrative in under ten minutes.
Your GRIP health
58/100
Guidance
45
Resources
60
Implementation
85
Performance
43
Your GRIP Diamond
Guidance
Resources
Implementation
Performance
Clarity before speed.
Most GTM teams are not limited by effort. They are limited by uncoordinated effort. Functions work in silos, tools multiply, ownership blurs and every week brings a new urgent priority.
Caugia gives you one structured way to see the whole GTM system. A shared logic that replaces opinions with clarity and gives teams a common baseline for decisions.
Before you optimise, scale or reorganise, clarity ensures you’re working on the right problems in the right order. It reduces noise, creates alignment and turns activity into deliberate progress.
Learn more about Caugia
The GRIP Diamond.
Strong GTM systems do not rely on a few heroic people. They rely on balance. Four forces shape every revenue engine, and the strength of each force determines how predictable your GTM system truly is.
Guidance provides clarity of strategy, ICP and focus.
Without it, teams work hard but not in the same direction.
Resources represent the people, tools and infrastructure that carry the work.
When this layer is stretched or misaligned, execution becomes fragile.
Implementation is the discipline behind your motions, processes and operating rhythm.
It turns intentions into consistent behaviour.
Performance shows the outcomes across demand, pipeline, retention and expansion.
It is the visible expression of the underlying system — never the root cause.
Most companies lean heavily on one or two of these forces and compensate for the others with effort. That creates noise, friction and unpredictable results.
The GRIP Diamond reveals the true shape of your GTM system so you can see where it is strong, where it is vulnerable and what to improve first.
The GTM clarity path.
Whether you need a quick diagnostic or a full reset, the path stays simple and repeatable.
Step 2
GTM Intelligence Report.
A written analysis that explains your GTM shape, surfaces bottlenecks and sets out three priority focus areas.
- Reading across all twelve pillars
- Risks and constraints made explicit
- Three focus areas with suggested actions
Step 3
GTM Intelligence partnership.
Ongoing access to GRIP tools, updated scores and a review rhythm that keeps your system healthy and aligned.
- Quarterly GRIP reviews
- Updated intelligence and dashboards
- Light advisory support for leadership
Twelve intelligence modules.
The GRIP Diamond shows the overall shape of your system. The twelve intelligence modules explain the mechanics.
Pillar 1
Market Clarity
Segments, buyers and demand patterns.
Pillar 2
Demand Operations
From lead to qualified opportunity.
Pillar 3
Sales Operations
Pipeline, process and deal health.
Pillar 4
Customer Operations
Onboarding, success and expansion.
Pillar 5
Metrics and Measurement
Signals leadership can trust.
Pillar 6
Forecasting and Revenue Planning
Confident and committed forecasting.
Pillars 7–12
Explore all modules
The full GRIP based architecture for modern GTM teams.
Founder level consulting.
Caugia Consulting was founded by Tom Meijer. Tom spent nearly a decade designing GTM systems in fast growing SaaS companies.
Consulting is reserved for moments where a written report is not enough. Together we define a practical roadmap, an operating rhythm and the minimum set of changes that will hold under pressure.
See consulting servicesResources.
For teams that want to go deeper, the resource library collects frameworks, use cases and practical tools.
The GTM Framework.
A structured view of modern revenue organisations and how the twelve pillars work together.
Open framework resourcesUse cases and examples.
Concrete applications of the GRIP Diamond for different stages and motions.
Explore use casesGTM Intelligence material.
Further detail on the GTM Score, Intelligence Report and review discipline.
Browse all resources