An operator,
not just an advisor.
I design the go-to-market motion and run it with your team and AI: embedded, in ninety-day blocks, held to the number we agree up front. A few days a week alongside your team, or full-time when a revenue seat is empty.
Ninety-day blocks · Paris, on site or remote · English and French · fractional or full-time interim
Four situations. One discipline.
Different trigger, same discipline: the motion, a number, and a ninety-day plan with owners from the team you have.
After the raise
The mandate to scale, and nobody senior to build the system
The situation
Money in the bank, a plan that says triple, a go-to-market system built for a smaller company. Marketing on one side, sales on the other, nobody senior owning the middle.
What I do
Set the build order with you: the motion on paper, the target list, the plays and the qualified bar, the funnel in your CRM, the weekly rhythm. Build it AI-native from day one, so research, enrichment and first drafts do not need headcount. Recommend the hiring order from the motion to build; we fix it at scoping.
What you get
A system in motion before the senior hire arrives, and a hire who inherits a build order with names on it, not a blank page.
Plateau
Revenue flattened and nobody agrees why
The situation
Sales blames the leads, marketing the follow-up, customer success the product. Everyone is busy, and growth still runs below the plan.
What I do
When the cause is not clear, I do not assume it. The first weeks go to reading the motion with your team: where revenue is actually made and lost, what is missing, what is broken. Then the plan, with owners, and I run it with you.
What you get
A written reading of where revenue is made and lost, one number, one plan with owners, reviewed every week. It is rarely one single constraint; usually something has to be built, and I build it with you.
Conversion
Leads come in. Too few become pipeline and revenue.
The situation
Traffic and leads look healthy; the funnel leaks at one or two steps: lead to meeting, meeting to opportunity, proposal to close. Everyone has a theory; nobody has the stage-by-stage numbers.
What I do
Instrument the funnel on paper and in your CRM: stage definitions, entry and exit criteria, owners. Find the step where conversion breaks and fix that step with the owners: qualification, hand-off, follow-up speed, the proposal. AI does the enrichment, the scoring drafts and the follow-up drafts; your team keeps the conversations.
What you get
One conversion step instrumented and worked, a weekly measure that shows whether it moves, and a funnel your team can read and run without me.
Market entry
Europe, from the United States
The situation
Product-market fit at home, a board asking about EMEA. The US playbook does not always transfer intact: sales cycles, procurement, pricing and the first hire can change per country. The transfer audit tests what carries over before anything is rebuilt.
What I do
A transfer audit first: what carries over, what breaks, tested against the market rather than assumed. Then the first-year plan: market order, the first hire, the price model, and the numbers that tell you by month six whether Europe is working. Based in Paris, working in English and French; France is often the first market to test.
What you get
A first-year plan, the first ninety days run with your team by an operator on the ground, and a decision at day ninety on the number, not on a feeling.
How an engagement works
Scope
A scoping conversation first, then a written scope before we start: the motion to build or rebuild, the number it is held to, the cadence and the owners. The time commitment follows the engagement: a few days a week alongside your team, or full-time when a revenue seat is empty.
Diagnose, only when needed
Plateau: we read the motion together and write the first plan. After a raise: the build order comes out of the scoping conversation. Market entry: the transfer audit.
Build and run
I design the motion on paper with you, we build the system in your tools, with AI where it holds up: research, list building, enrichment, first drafts, CRM hygiene. I run the weekly review with the owners: forty-five minutes, same day every week. What moved, what we kill or scale, who owns what next. Your team keeps the hands and the judgment; I do not replace your SDRs, your outbound agency or your recruiter.
Day ninety
Gates at day thirty and day sixty, written into the scoping call, with the leading indicators that tell us before day ninety whether the motion is moving. At day ninety the number moved or it did not: continue, hand over to your team with the documents and the agreed number as the contract, or stop. A decision, not a renewal reflex.
The working documents, as they actually exist
Not a deck. Which ones depends on the motion; the last two are always there. They live in your tools and your team keeps working them after I leave.
Probabilistic answers whose consistency depends on the context and the prompt, and no model of your revenue system. Good for drafts and research, which is exactly where I use them, not for a board decision.
Analysis and recommendations by an external team, then the implementation comes back to you. Strong for a one-off transformation; not a weekly operating rhythm.
The motion, the rhythm and one number, reviewed every week, with AI where it holds up. Confidence still depends on the quality of your inputs, and I say so.
Run by the founder
Engagements are run by Tom Meijer, Caugia’s founder and an ex-GTM executive: Contentsquare from startup to a $5.6B valuation, then Greenly.
Built for funded B2B SaaS companies, from seed to Series C. Scoped and priced per company after the scoping conversation: how an engagement is priced →
Questions boards ask
Talk to Tom.
The go-to-market motion, designed and run with your team, embedded, reviewed weekly against the number we agree up front. Start with a conversation.