Caugia · Execute

An operator,
not an advisor.

The engine finds the one constraint capping your growth and writes the 90‑day plan. If you want it executed, you get me: one to two days a week inside your team and GRIP OS, until the number moves. Not a deck. Not a workshop. The work.

Tom Meijer, founder. I helped build the GTM systems behind Contentsquare’s rise from startup to a $5.6B valuation, then Greenly. You can test my method on your own numbers before we ever speak. Name another operator who lets you.

Book a call → Start with the Report

Fractional 1‑2 days a week · two slots · Report credited in full · interim on request

One ladder, one way to execute

One way to run the fix

Most engagements start the same way: where there is a revenue system to score, the GTM Intelligence Report names the constraint and sequences the 90‑day plan; entering a new market, we start from a transfer audit instead. Your team can run that plan on its own. When you want senior hands, there is one way to get them: I run the plan with your team, one to two days a week. Two slots, delivered by the founder. The Report fee is credited in full.

Step one

The Report names the constraint

The GTM Intelligence Report names the binding constraint and sequences the 90‑day plan, with owners and exit conditions. Run it yourself, or hand it to me.

  • Sequenced 90‑day plan with owners and exit conditions
  • Every action tied to a quantified leak
  • Re-run the diagnosis when you want proof of progress

The engagement

Tom Meijer, 1‑2 days a week

I embed in your team and execute the engine's plan, accountable to the score, not to a slide deck. Two slots, deliberately: every engagement gets my full attention.

  • Runs the 90‑day plan the engine wrote
  • Works in GRIP OS for the length of the engagement (included, not sold separately)
  • Progress reviewed weekly on the live GRIP score
  • €750 Report fee credited in full

Consultancies sell opinions. Caugia sells a measured fix: deterministic scoring, so identical inputs give an identical result you can reproduce and audit, with execution read on the same score your board can open. Confidence still depends on the quality of your inputs and the benchmarks in play, and the report says so.

Situations

When people bring me in

Three shapes cover almost every engagement. One rule runs through them: the engine scores a revenue system that exists. Where there is one, the measurement goes first and sets the build order. Where there is none yet, I start from a transfer audit and my own experience. Either way the scope is never “GTM in general”: one named constraint, a number, and a 90-day plan with owners from the team you actually have.

After the raise

The mandate to scale, and nobody senior to build it

The money is in the bank and the plan says triple. You raised on a revenue engine that exists, so the measurement goes first: it shows which pillar breaks first at three times the load, in which order to build, and who carries each step in the team you have today. Hiring a full-time CRO takes two quarters and one wrong hire costs a year. Until that person arrives I build the system, one to two days a week, so they inherit a build order with names on it instead of a blank page.

Plateau

Revenue flattened and nobody agrees why

Sales says the leads are weak. Marketing says the follow-up is slow. Customer success says the product needs work. Everyone is busy; growth still underperforms. This is the case the engine was built for: the Report ends that argument with one named constraint and a number, and I work the plan with your team until the release condition is met.

Market entry

Europe, from the United States

You have product-market fit at home and a board asking about EMEA. There is no European engine to score yet, so this does not start with the Report. It starts with a transfer audit: which parts of the US motion carry over and which break, because buying cycles are longer, the first European hire is a different profile at a different price, and pricing and procurement norms shift per country. Out of that audit comes the first-year plan: market order, first hire, price model, and the numbers that tell you by month six whether Europe is working. I am Dutch, based in Paris, with a decade building GTM systems in B2B SaaS (Contentsquare from startup to a $5.6B valuation, then Greenly), and I run that first year with you, deliberate instead of experimental. France is usually the first market in that plan: see go-to-market experts for B2B SaaS in France.

How it works

How an engagement works

1

Diagnosis first, always

Where there is a revenue system to score, the GTM Intelligence Report names the binding constraint and writes the 90‑day plan; for market entry, the transfer audit does that job. The Report fee is credited in full against the engagement.

2

Scope the engagement

One call to agree the plan, cadence and owners. Fractional means one to two days a week; interim is scoped on request.

3

I embed

I execute the Report’s 90‑day plan, one to two days a week: actions shipped, gates cleared, drift caught. I work in GRIP OS; you follow progress on the live GRIP score for the length of the engagement.

4

The score decides

Progress is reviewed weekly on the live GRIP score. After ninety days: renew, or I hand over to your team, with the plan and the live score as the contract.

Who delivers

Two slots, deliberately

Engagements are run by Tom Meijer, Caugia's founder and an ex-GTM executive. Scarcity protects the quality of both the engagements and the product.

Built for B2B SaaS: one segment, served deeply, from seed-stage teams to scale-ups.

Engagements are scoped and priced per company. There is no rate card, for the same reason there is no opinion in the diagnosis: the scope is derived from your constraint, not from a menu.

FAQ

Questions boards ask

Is Caugia a consultancy?
No. Caugia is a deterministic GTM diagnostics engine and operating system. The scoring is deterministic: identical inputs always produce an identical, reproducible result, and every assumption and benchmark is disclosed, so you can check it rather than take it on trust. When a company wants senior hands, Tom Meijer, working fractionally, executes the plan the engine wrote, inside GRIP OS, with progress measured weekly on the live GRIP score.
What is a fractional GTM operator?
A senior go-to-market executive embedded one to two days per week to run a defined execution plan. Unlike a fractional CRO engaged on judgment, Tom Meijer executes the deterministic 90‑day plan produced by the diagnostic engine, and is accountable to the GRIP score.
How does an engagement start?
No engagement starts without a diagnosis. Where there is a revenue system to score, that is the GTM Intelligence Report; for market entry, the transfer audit. The €750 Report fee is credited in full against the engagement.
Do you offer interim leadership?
On request. Fractional, one to two days a week, is the standard form. Heavier interim engagements are scoped case by case, anchored on the same engine diagnosis and governed in GRIP OS.

Start with the diagnosis.
Decide who executes after.

The Report names your constraint either way. Whether your team runs the plan or Tom Meijer does, the score is the contract.

Book a call → Start with the Report →