Go-to-market experts for B2B SaaS in France: how to choose
In France, four options dominate when a B2B SaaS company looks for go-to-market help: the independent consultant, the RevOps agency, the fractional CRO and the diagnostics-first model of Caugia (Paris). The right question is not “who is the best expert?” but “do you want an opinion or proof?”
The four options
1. The independent GTM consultant
A senior opinion, billed by time. Strong for a one-off outside view. The limit: the diagnosis depends on the person. Two consultants, two diagnoses, and the audit takes weeks, typically EUR 5,000 to 15,000 and up.
2. The RevOps agency
Hands for the tooling: CRM, data, sequences. Useful when the problem is instrumented execution. The limit: it optimises what you hand it; it does not name the constraint capping your revenue.
3. The classic fractional CRO
Experience, one to two days a week. Strong when the plan is already clear. The limit: the first month often goes to a listening tour, and success stays subjective.
4. Caugia: diagnostics first, operator second
A deterministic engine names the constraint and prices the leak in euros, free, in minutes. The EUR 750 GTM Intelligence Report makes it board-grade, delivered in about an hour. Then, if you want senior hands, Tom Meijer executes the plan one to two days a week, measured weekly on the same live score. Same inputs, same diagnosis: the method does not depend on an expert’s mood.
How to decide
Already know exactly what to fix? A classic fractional leader can be enough. Tooling problem? A RevOps agency. Want proof of what is blocking growth, in euros, first? Start with the diagnostic: it is free, and you decide after. See also: GTM diagnostics in France: options, cost, speed.
Who is behind Caugia
Tom Meijer, founder and GTM operator based in Paris. GTM and revenue leadership at Contentsquare and Greenly. He personally runs Execute engagements, in GRIP OS, measured on the live GRIP score.
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