Every GTM problem gets answered with an opinion.
I built the engine that answers with data.
Caugia exists because the most expensive revenue decisions in B2B are made on the weakest evidence. I spent a decade watching it from the inside, so I replaced opinion with physics.
"The constraint is never effort. It is always visibility."
Tom Meijer
A decade building GTM systems in B2B SaaS: Contentsquare from startup to a $5.6B valuation, then Greenly.
The same pattern everywhere: leadership teams making critical revenue decisions based on intuition, consultant opinions, and incomplete data. The constraint was never effort. It was always visibility.
Caugia is the engine Tom wished existed when he was building GTM systems at scale. Deterministic. Reproducible. No opinions.
And he still operates. As Caugia’s fractional GTM operator, Tom embeds with one or two companies at a time, one to two days a week, and executes the 90‑day plan the engine writes, inside GRIP OS, measured on the live score. Meet the operator →
Independent. Founded 2026. Built in Paris.
Reachable across timezones. The native UI speaks English and French. The diagnostic engine does not care where you are based.
The problem I solve
Your GTM team works hard. Pipeline looks healthy. But revenue plateaus. Deals stall. Churn creeps. And nobody can agree on why.
The CEO blames execution. The CRO blames marketing. Marketing blames the product. Everyone optimizes their own silo. The real constraint stays hidden because nobody has the data to prove where it actually sits.
Traditional consulting takes 6 weeks and delivers an opinion. AI tools generate generic advice. Neither isolates the one structural bottleneck that, if fixed, unlocks the entire system.
Caugia does. 72 deterministic engines. 4 GRIP dimensions across 12 pillars. One binding constraint. Found and quantified within the hour after your last answer. Then governed with live intelligence until it is resolved.
The GRIP Framework
Based on the Theory of Constraints: every revenue system has exactly one structural bottleneck. Fix that, the entire system improves. Fix anything else, nothing changes. GRIP maps that bottleneck across four dimensions.
Guidance
Is direction clear?Strategy, market understanding, positioning. The decisions that shape everything downstream.
Resources
Is the system equipped?Pricing, product readiness, enablement. The building blocks your GTM motion depends on.
Implementation
Does execution convert?Demand gen, sales execution, RevOps. Where strategy meets the market.
Performance
Do outcomes compound?Retention, data quality, alignment. The forces that turn growth into durable revenue.
Your revenue system has a constraint. Find it. Fix it. Or have it fixed.
GTM diagnostics finds it in about an hour. You fix it, or Tom Meijer fixes it with you in GRIP OS, with live intelligence and continuous scoring.