A decade building GTM systems.
Now I build and run them, for one or two companies at a time.
Caugia is my practice as a fractional GTM operator for B2B SaaS: I design the go-to-market motion and run it with your team and AI, one to three days a week, reviewed every week against the number we agree up front. Based in Paris, in English and French.
"Rarely a lack of effort. Usually no shared reading of what is missing, and nobody senior to build it."
Tom Meijer
A decade building GTM systems in B2B SaaS: Contentsquare (VP Global Sales Development & GTM Operations, over seven years) from startup to a $5.6B valuation, then Greenly (SVP GTM & Revenue Architecture, 2025 to 2026).
The same pattern came back often: leadership teams making critical revenue decisions on intuition, a consultant’s opinion and incomplete data. Rarely a lack of effort; usually no shared reading of what is actually missing, and nobody senior to build it.
AI is part of how I work, not a slide. At Greenly I designed an AI-first revenue engine: intent signals and enrichment, scoring and routing, first drafts and follow-ups, with the CRM as the single source of truth. Inside your team I run the same discipline: AI where it holds up, judgment where it counts.
The work itself is operator work: I embed with one or two companies at a time, one to three days a week, design the motion, run it with the team and with AI where it holds up, and am reviewed weekly against the number agreed up front. How an engagement works →
Independent. Founded 2026. Built in Paris.
Paris, in English and French. On site or remote.
Two slots. If one is open, we talk.
The go-to-market motion, designed and run with your team, one to three days a week, reviewed weekly against the number we agree up front. Start with a conversation.