Fractional GTM leadership for B2B SaaS

Find the one constraint
capping your revenue.

No opinions. No workshops. Only evidence.

A free diagnostic names it and prices the leak in euros, in minutes. Then I come and fix it with you, one to two days a week.

Tom Meijer, founder. A decade building GTM systems in B2B SaaS: Contentsquare from startup to a $5.6B valuation, then Greenly’s AI-first GTM and revenue architecture. An operator, not an advisor: every engagement starts with the €750 Report, credited in full. Two slots open.

Talk to Tom → Start free analysis →

Diagnosis today · Plan this week · Free to start, no signup, no card · See a worked example

Example output · yours in an hour
NOVAPAY · SERIES B · €45M ARR
Constraint: Technical validation
56/100
LEAKAGE
€9M/yr
INACTION
€1.15M/mo
RECOVERABLE
€3.6M
“4.6x pipeline, but win rate slid 28% → 19%. Buyers can’t validate the product, so deals stall and fall back to price.”
Then · the fix, measured live in GRIP OS
Constraint score
43→61in 6 weeks
✓ Validation gap closed
live score · actions · drift alerts
◆ Deterministic AI engine. Every claim cited
◆ Secure & confidential
◆ Full report in 1 hour
◆ Theory of Constraints methodology

What you get

Not a dashboard to interpret. One answer to act on.

The diagnostic reads your numbers, crosses 12 GTM pillars and returns three things. Concrete enough to start on Monday morning.

1
Your binding constraint
The one pillar holding everything else back. Not ten symptoms, but the cause. With a score from 0 to 100 and the contradiction, in your own data, that your team didn’t see.
2
The revenue you’re leaking
Quantified, not estimated: annual leakage, monthly cost of inaction, and the recoverable amount. The business case for the fix, in euros your board understands.
3
Three moves that fix it
Sequenced, with owner, cost and deadline. Plus the test rule that proves within 14 days whether the diagnosis was right. Not 40 recommendations, just the three that matter.

Concrete example

NovaPay thought it had a sales problem.
The system found a validation gap.

B2B SaaS, Series B, €45M ARR. Twelve GTM pillars scored against sector base rates from public benchmark literature. Illustrative example, not a real client. The ceiling wasn’t sales effort. Buyers couldn’t validate the product, so deals stalled and fell to price.

NovaPay
Series B · Revenue operations platform · €45M ARR · 195 FTE
56/100
GRIP score · ±8 · Moderate
ARR
€45M
Win rate
19%
Pipeline
4.6x
Net retention
95%
Churn
9%
Avg. discount
22%
GRIP profile · 12 pillars scored 0‑100 Binding pillar: Product Marketing 43
Plenty of demand. Deals die in evaluation.
4.6x pipeline coverage and 95% net retention say demand is real and the product keeps the customers it wins. But win rate has slid to 19% while discounting climbed to 22%: deals stall in evaluation and fall back to price. The binding constraint isn’t sales effort. Buyers can’t adequately validate the product, so value erodes to discount.
Binding constraint Inadequate technical validation Guidance · €9M leaking / yr · €3.6M recoverable
Fix target: win rate +4 pts · technical-validation loss under 15% Read the full 45‑page report →
Step 1 · The free Pulse
Find the contradiction
31 questions, free, no card. Your Pulse report lands by email: the contradiction capping growth and what it costs.
→
Step 2 · The €750 Report
Prove the constraint
The full 12‑pillar case, board-grade: the constraint proven, the leak modelled in euros, a sequenced 90‑day plan.
→
Step 3 · Execute
Fix it, or have it fixed
Your team runs the plan, or Tom Meijer, working fractionally, embeds 1‑2 days a week and executes it with you in GRIP OS, measured on the same score. How engagements work →

Not a generic questionnaire

Your metrics. Your language. Your benchmarks.

Built for B2B SaaS teams. One buyer, one motion, one set of metrics the engine knows natively: ARR, NRR, win rate, pipeline coverage.

B2B SaaS
ARR · NRR · Pipeline
Fintech B2B
Take-rate · Activation · Compliance

AI-first GTM diagnostics

Guidance. Resources. Implementation. Performance.

Every growth engine has exactly one structural constraint across these four GRIP dimensions. The engine finds it and quantifies the cost. AI-first, deterministic: the same input always gives the same result, every claim cited. No chatty AI that says something different each time. Systems physics, not opinions.

And because buyers now ask AI before they ask you, the AI Answer Market module (GEO/AEO) tracks what ChatGPT, Claude, Gemini, Perplexity, Grok and Mistral say about your market. Learn more →

Your growth engine has a constraint.
Find it. Free. In minutes.

Start with the free analysis. If it convinces you, the full diagnostic delivers the board-ready report: 265 questions, 72 engines, 90‑day plan.

Start free analysis → See the full diagnostic