Find the one constraint capping your revenue.
Then run the fix.
GTM diagnostics locates the single binding constraint in your go-to-market system. A GTM Operating System governs the fix. Caugia does both — a deterministic, board-grade diagnosis in about an hour, the software alternative to a weeks-long, five-figure GTM consulting engagement.
GTM diagnostics is the systematic measurement of a B2B company's entire go-to-market system to locate the single binding constraint that limits revenue growth. It scores every revenue function — strategy, positioning, pricing, demand generation, sales execution, revenue operations and retention — and isolates the one bottleneck that, once fixed, releases the most growth. Unlike a consulting opinion or a generic audit checklist, a modern GTM diagnostic is deterministic: identical inputs always produce an identical diagnosis.
A GTM Operating System (GTM OS) is the software layer that runs a company's go-to-market the way an operating system runs a computer. It maintains a single source of truth for the revenue system, continuously scores its health, surfaces the binding constraint, and governs the sequence of fixes until that constraint is resolved. A CRM records activity and a BI dashboard reports numbers; a GTM Operating System diagnoses cause and orchestrates the fix.
The diagnosis is the read. The operating system is the governance. Caugia is the GTM Operating System for B2B SaaS — 72 deterministic engines score 12 GRIP dimensions to find the constraint, then the OS runs the fix with live intelligence and continuous scoring, so the diagnosis never gathers dust.
GTM diagnostics vs. a GTM consultant
A consulting engagement diagnoses your go-to-market once, slowly, and expensively — then leaves. Software-delivered diagnostics does it in an hour, the same way every time, and stays to govern the fix.
| GTM consulting engagement | Caugia (GTM diagnostics + OS) | |
|---|---|---|
| Time to answer | 4–6 weeks | ~1 hour |
| Cost | €5,000–€15,000+ audit · €25,000+ full engagement | From €249; €2,495 for the full board-grade report |
| Output | A slide deck of opinions | A deterministic diagnosis: the binding constraint, the quantified leak, the sequenced fix |
| Objectivity | Varies with whoever you hired | Reproducible — identical inputs, identical diagnosis |
| Coverage | Sampled interviews | Every revenue function scored across 12 GRIP dimensions |
| After the report | The engagement ends | The operating system governs the fix continuously |
How the diagnosis works: the GRIP framework
Based on the Theory of Constraints: every revenue system has exactly one structural bottleneck. Fix that, the entire system improves. Fix anything else, nothing changes. GRIP maps the system across four dimensions to find it.
Guidance
Is direction clear?Strategy, market understanding, positioning. The decisions that shape everything downstream.
Resources
Is the system equipped?Pricing, product readiness, enablement. The building blocks your GTM motion depends on.
Implementation
Does execution convert?Demand gen, sales execution, RevOps. Where strategy meets the market.
Performance
Do outcomes compound?Retention, data quality, alignment. The forces that turn growth into durable revenue.
GTM diagnostics, answered
How is GTM diagnostics different from a GTM audit?
A GTM audit is usually a checklist review that lists many issues without ranking them. GTM diagnostics applies the Theory of Constraints to isolate the one binding constraint that limits the whole system, quantifies the revenue it is leaking, and sequences the fix. An audit tells you what is imperfect; a diagnosis tells you what to fix first and why.
Can software replace a GTM consultant?
For the diagnosis, yes. A traditional engagement takes four to six weeks and costs €25,000 or more — even a one-off audit runs €5,000–€15,000+ — and ends with a deck of opinions that varies with whoever you hired. Software-delivered GTM diagnostics returns a deterministic, board-grade diagnosis in about an hour — and, inside a GTM Operating System like Caugia, keeps governing the fix after the report instead of leaving when the engagement ends.
How much does a GTM diagnosis cost?
With Caugia, a GTM diagnosis is €249 for the GTM Intelligence Pulse and €2,495 for the full board-grade GTM Intelligence Report. For comparison, a one-off GTM consulting audit typically runs €5,000 to €15,000 or more, and a full multi-week engagement €25,000 or more.
How long does a GTM diagnosis take?
About one hour. You complete a structured assessment of your go-to-market system and the engine returns a scored, board-grade diagnosis — the binding constraint, the quantified revenue leak, and the sequenced fix — the same day, not in six weeks.
Who needs GTM diagnostics?
B2B SaaS founders, CEOs, CROs and revenue leaders whose pipeline looks healthy but whose revenue has plateaued, whose deals stall, or whose teams disagree on the cause. GTM diagnostics replaces that debate with a deterministic, evidence-based answer to one question: what is the single constraint capping growth, and what is the fix?
Run the diagnosis on your own go-to-market.
Find your binding constraint in about an hour — the deterministic, board-grade alternative to a weeks-long, five-figure consulting engagement. Then let the operating system govern the fix.