New to GTM diagnostics? Start here.
A GTM diagnostic is not a strategy offsite, a consulting deck, or a dashboard with 47 tabs. It is a structured assessment of your Go-to-Market system that identifies which structural constraint is currently limiting revenue. Below: the canonical three reads, in order.
No prior context needed. These three articles cover the category, the model, and the first place to look for revenue leakage. Read in sequence.
Recommended reading
What Is a GTM Diagnostic?
Start here. The canonical definition of what a GTM diagnostic is and is not.
Read → FrameworkThe GRIP Framework
Four dimensions, twelve pillars, one diagnosis. The model behind every Caugia output.
Read → DiagnosticRevenue Leakage
The first place to look. Where 15-30% of ARR disappears before churn shows up.
Read → Point of ViewDiagnostics vs Consulting
Why the framework is deterministic, not subjective. What changes and what stays.
Read →Per-vertical focus
If your company is SaaS B2B, the GRIP framework is calibrated against public SaaS benchmark literature. Performance dominates the model.
DTCIf your company is DTC, the GRIP framework is calibrated against DTC cohort data and the State of DTC literature. Performance is existential (P weight = 0.45).
Fintech B2BIf your company is Fintech B2B, the framework absorbs regulatory drag explicitly. Resources + Implementation dominate (combined 0.60 weight).
Professional ServicesIf your company is in Professional Services, the framework reflects linear-scaling realities. Guidance + Resources dominate (combined 0.60 weight).
Questions buyers in this role ask
I have never seen a GTM diagnostic, where do I start?
Read "What Is a GTM Diagnostic?" first (the category definition), then "The GRIP Framework" (the model), then "Revenue Leakage" (the first place to look). About 30 minutes of reading total, no prior context needed.
How is this different from a strategy consultancy?
A strategy consultancy gives you a deck full of expert opinion. A GTM diagnostic gives you a scored diagnosis with audit-ready math. The math is published. The constants are cited to public sources. The output is repeatable.
Is this for my company size?
The framework applies across stages. The simulator is calibrated to four verticals (SaaS B2B, DTC, Fintech B2B, Professional Services). Companies between EUR 1M and EUR 100M ARR get the cleanest signal, earlier than that the system is too small to diagnose structurally; later than that the diagnosis becomes a portfolio of sub-systems.
What does a Caugia output actually look like?
A 45-page report covering: constraint diagnosis with cost-of-inaction in EUR/month, simulator projections with 50% confidence bands, action cascade routed to strategic/tactical/operational levels, AI Answer Market position vs competitors, and a Monday Brief auto-generated from your live numbers.
Start with the free first signal-check
Free tier. No card. Open a workspace and run the quick assessment to see what a GTM diagnostic actually produces.