New to GTM diagnostics? Start here.
A GTM diagnostic is not a strategy offsite, a consulting deck, or a dashboard with 47 tabs. It is a structured read of your go-to-market system that shows what is capping revenue, and it is rarely one single thing. Below: the canonical three reads, in order.
No prior context needed. These three articles cover the category, the model, and the first place to look for revenue leakage. Read in sequence.
Recommended reading
What Is a GTM Diagnostic?
Start here. The canonical definition of what a GTM diagnostic is and is not.
Read → FrameworkThe GRIP Framework
Four dimensions, twelve pillars. The lens Tom reads a go-to-market with.
Read → DiagnosticRevenue Leakage
The first place to look. Where 15‑30% of ARR disappears before churn shows up.
Read → Point of ViewDiagnostics vs Consulting
Why a structured read beats a deck of opinions. What changes and what stays.
Read →Per-vertical focus
If your company is SaaS B2B, Tom reads it against public SaaS benchmark literature. Performance usually tells the story first.
Fintech calibration (B2B SaaS)If your company is Fintech B2B, the read takes regulatory drag into account explicitly. Resources and Implementation usually carry more weight.
Questions buyers in this role ask
I have never seen a GTM diagnostic, where do I start?
Read "What Is a GTM Diagnostic?" first (the category definition), then "The GRIP Framework" (the model), then "Revenue Leakage" (the first place to look). About 30 minutes of reading total, no prior context needed.
How is this different from a strategy consultancy?
A strategy consultancy gives you a deck full of expert opinion and leaves. A GTM read done with your team ends in a plan with owners, run inside the team and reviewed weekly against one agreed number. Caugia is an operator practice, not software.
Is this for my company size?
The framework applies across stages. Caugia serves B2B SaaS today, fintech included. Companies between EUR 1M and EUR 100M ARR get the clearest read: earlier than that the system is too small to read structurally; later than that it becomes a portfolio of sub-systems.
What does a Caugia output actually look like?
A go-to-market motion designed and run with your team, reviewed weekly against one agreed number. The first weeks of an engagement go to reading the motion with your team: where revenue is made and lost, what is missing, what is broken. Then the plan, with owners, which Tom runs with you. It is rarely one single constraint; usually something has to be built.
Start with a conversation
After the three reads, the next step is a conversation. If nobody can name what is capping growth, the first weeks of an engagement go to reading the motion with your team. Then the plan, with owners, which Tom runs with you.