GTM Intelligence for the CFO
You signed off on the budget that funded the GTM system that is now under-performing. The question is no longer "are we missing the number" but "where is the structural leakage and what would fixing it be worth". Tom answers that with your team, on your own numbers, in the first weeks of an engagement.
The CFO lens: unit economics, leakage in euros, and the sourcing that makes the numbers defensible to the board.
Recommended reading
GTM Unit Economics
When growth costs more than it should, Rule of 40, CAC payback, burn multiple.
Read → DiagnosticRevenue Leakage
15‑30% of ARR lost to invisible system friction.
Read → DiagnosticThe Hidden Cost of GTM Misalignment
How a EUR 30M company leaks EUR 6M annually without knowing it.
Read →Per-vertical focus
SaaS B2B: gaps are read against public Rule of 40 dispersion data, so your number is compared with companies of your size and stage rather than with a single median.
Fintech calibration (B2B SaaS)Fintech B2B: fintech recovery research puts the median time-to-recover from a compliance block at roughly 14 months. That regulatory drag compounds against your CAC payback, and a plan for a fintech weights it accordingly.
Questions buyers in this role ask
How do you quantify leakage in euros?
On your own numbers, with your team, in the first weeks of an engagement: where revenue is made and lost, what is missing, what is broken, each gap with a euro figure and the assumptions behind it written down, so the board can challenge every input. Caugia is an operator practice, not software.
How does this affect my Rule of 40?
Reading the motion with your team shows which side of the Rule of 40 is under-performing, growth or profitability, and which part of the go-to-market is creating that drag. The plan that follows names what fixing it is expected to do to your Rule of 40 over a 12-month window, and progress is reviewed weekly against the number agreed up front.
Can the board independently verify your math?
Yes. The benchmarks Tom reads against come from named public reports, cited on the page where each is used, and the plan is built on your own numbers, so the board can check every input and every assumption.
See where your revenue leaks, in euros
The first weeks of an engagement go to reading the motion with your team: where revenue is made and lost, what is missing, what is broken, on your own numbers. Then the plan, with owners, which Tom runs with you. Caugia is an operator practice, not software.