GTM Intelligence for the CFO
You signed off on the budget that funded the GTM system that is now under-performing. The question is no longer "are we missing the number" but "where is the structural leakage and what would fixing it be worth". Caugia answers that with cited math.
The CFO lens: unit economics, leakage in euros, confidence bands on every projection, and the methodology that makes the numbers defensible to the board.
Recommended reading
GTM Unit Economics
When growth costs more than it should, Rule of 40, CAC payback, burn multiple.
Read → DiagnosticRevenue Leakage
15-30% of ARR lost to invisible system friction.
Read → DiagnosticThe Hidden Cost of GTM Misalignment
How a EUR 30M company leaks EUR 6M annually without knowing it.
Read → MethodologyGRIP Framework: Calibration Methodology
Every constant in the simulator is cited to a named public source.
Read → FrameworkThe GRIP Framework
The diagnostic model behind the numbers.
Read →Per-vertical focus
SaaS B2B: the calibration is anchored to public Rule-of-40 dispersion data. K_DRAG = 0.60 reflects the dispersion pattern observed for the vertical.
DTCDTC: DTC recovery research puts the drag-to-fix half-life at roughly 4 months. Your leakage estimate is bounded by the same cohort-derived recovery factors.
Fintech B2BFintech B2B: Fintech recovery research puts the median time-to-recover from a compliance block at roughly 14 months. The simulator’s K_DRAG = 0.70 reflects regulatory drag that compounds against your CAC payback.
Professional ServicesProfessional Services: PS maturity research codifies the linear-scaling reality. K_DRAG = 0.50 is the lowest of the four verticals.
Questions buyers in this role ask
How do you quantify leakage in euros?
The simulator combines your current GRIP scores with the per-vertical K_DRAG sensitivity and your reported ARR to produce a Strategic Drag and a System Leakage estimate (annualised, in EUR). Both are bounded by a 50% confidence interval (P25-P75 spread around P50).
What is the confidence band on the simulator?
Every projection comes with a ±25% band around the central estimate, derived from the SaaS forecasting playbook prediction-interval methodology. Phase 2 (Q3 2026) replaces the literature-derived band with cohort-observed bounds.
How does this affect my Rule of 40?
Caugia surfaces which side of the Rule of 40 is under-performing (growth or profitability) and which dimension of GRIP is creating that drag. The simulator projects what fixing each constraint would do to your Rule-of-40 over a 12-month window.
Can the board independently verify your math?
Yes. Every constant in the framework is cited to a named public source. The methodology article lists each constant with its anchor.
See your structural drag, in euros
Free GTM diagnostic: EUR 0, no card. Strategic drag and system leakage estimates with confidence bands, on your own numbers.