GTM Intelligence for the CRO/VP Sales
Pipeline coverage is fine. Win-rate moved 3 points. Forecast accuracy is at 75%. None of that tells you where revenue is actually leaking. Caugia tells you which of the twelve GRIP pillars is currently constraining your number and what fixing it is worth per month.
The CRO lens: where leakage lives, which lever moves it, and how to read the board narrative your CFO is about to question.
Recommended reading
Revenue Leakage
Where 15-30% of ARR disappears before churn even shows up.
Read → PillarSales Execution Diagnostic
System-dependent revenue vs hero-dependent revenue.
Read → PlaybookNRR and Expansion Revenue
The underinvested growth engine. Most CS teams are structured to fail at expansion.
Read → OperationsWhat Your Board Actually Wants to See
The metrics board members use to evaluate GTM health.
Read → FrameworkGTM Strategy Framework
From founder-led to system-led growth.
Read →Per-vertical focus
SaaS B2B: your Performance dimension (NRR + win-rate + churn) is weighted at 0.35, the dominant dimension. Most pipeline pain is downstream of a Performance signal that has not been surfaced yet.
DTCDTC: there is no CRO in the traditional sense, your VP Growth orchestrates SEM, paid social, retention, and CRO together. Caugia’s DTC calibration reflects this with a P-weight of 0.45 (the highest).
Fintech B2BFintech B2B: Resources + Implementation dominate your model at a combined 0.60. Compliance headcount, sandbox-to-prod conversion, and partnership operations move your win-rate more than any sales-execution lever.
Professional ServicesProfessional Services: utilisation is the lever. A 10% utilisation gap is a 10% revenue gap. There is no compounding flywheel to mask the leakage.
Questions buyers in this role ask
How does Caugia score sales execution?
The Sales Execution diagnostic measures whether your revenue depends on the system or on individual heroes. Win-rate distribution by segment, qualification consistency, stage-to-stage conversion, and forecasting accuracy combine into a single pillar score in the Implementation dimension.
Can I see win-rate by segment?
Yes. The workspace connects to your CRM and decomposes win-rate by segment, deal size, source, and competitor presence. The simulator then surfaces which segment-level fix produces the largest upside-if-fixed.
What if my pipeline composition is the constraint?
Pipeline composition is in the Implementation dimension. The diagnostic catches the pattern when the funnel looks healthy but the win-rate degrades, usually a signal that the wrong shape of pipeline is being created upstream.
How does this work with my forecasting cadence?
Caugia does not replace your forecast. It explains why the forecast looks the way it does, which structural weakness is creating the variance, and what would have to change for the next forecast to come in differently.
Run the diagnosis on your number
Free GTM Score, EUR 0, no card. Surface the constraint in your specific GTM. The simulator shows upside-if-fixed with confidence bands.