Data and Infrastructure
Pillar 4 · Resources A structured view of how your data, systems and architecture support GTM decisions.
What is inside this module
This module examines the stability, clarity and accessibility of your GTM data foundation.
- Pillar maturity analysis for data quality and governance
- Assessment of CRM and data structure consistency
- Coverage of events, lifecycle stages and handoffs
- Recommendations to strengthen system reliability
Price: €149 per module
Capabilities assessed
- Data capture and structure across CRM and marketing tools
- Lead lifecycle clarity and conversion stage definitions
- Data hygiene, validation rules and governance
- Integration quality between systems
- Availability of reliable data for forecasting and reporting
Common failure patterns
- Inconsistent definitions of lifecycle stages
- Systems producing conflicting numbers
- Sales and marketing working from different dashboards
- Missing or unreliable data in key fields
- Frequent manual exports and rework
Impact on the GTM system
- Forecasts become more stable and trusted
- Revenue teams rely less on manual processes
- Better visibility of true performance across GRIP
- More reliable decisions and fewer surprises