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Tom Meijer · Fractional GTM operator · B2B SaaS · Paris

I design your go‑to‑market motion and run it with your team and AI.

Embedded in your B2B SaaS company, in ninety-day blocks: a few days a week alongside your team, or full-time when a revenue seat is empty. I design how you find and win customers, set the weekly rhythm, and hold the team to one number we agree before we start. AI speeds up the research, the enrichment and the first drafts; your team keeps the hands and the judgment.

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Tom Meijer, fractional GTM operator, Paris
Tom Meijer, founder. Contentsquare from startup to a $5.6B valuation, then Greenly.
◆ Senior operator
◆ AI-native motion
◆ Measured weekly
◆ Ninety-day verdict

When people bring me in

Four moments when the current GTM system stops being enough.

Different trigger, same discipline: the motion, the weekly rhythm and the number we agree up front. Never GTM in general.

After the raise
The mandate changed overnight. The GTM system didn’t.
You raised to reach the next stage on an engine built for the last one. Nobody senior owns the middle between marketing and sales: the funnel on paper, the CRM as the operating system, the plays, the weekly cadence. I take that ownership, build it AI-native with your team, and hand it to the hire who inherits a system in motion.
Talk to Tom about the build →
Plateau
Revenue flattened. Everyone has a different explanation.
Sales says the leads are weak, marketing says the follow-up is slow, customer success says the product needs work. When the cause is not clear I do not assume it: the first weeks go to reading the motion with your team, what is missing and what is broken, then the plan, and I run it with you. Want a first reading before we talk?
Talk to Tom about the plateau →
Conversion
Leads come in. Too few turn into revenue.
The funnel leaks at one or two steps and everyone has a theory. I instrument it stage by stage in your CRM, find the step where conversion breaks and fix that step with the owners: qualification, hand-off, follow-up speed, the proposal. AI drafts and enriches; your team keeps the conversations.
Talk to Tom about conversion →
A market to open
Europe, from the United States. Not a copy-paste.
A product that works at home and a market that needs its own motion: the accounts, the plays, the qualified bar, the weekly review. We start with a transfer audit, what carries over and what must change, then I design the motion and run the first ninety days with your people from Paris, in English and French, until the number says scale or stop.
Talk to Tom about Europe →

How an engagement runs

Scope. Build and run. Decide on day ninety.

A scoping conversation sets the scope. Then I am inside your team for the ninety-day block, the number reviewed every week, and day ninety ends in a decision, not a renewal reflex.

1
Scope
Scoping. The motion, the number, the cadence, the owners. Never GTM in general.
2
Build and run
Embedded in your team and your tools. I design the motion, we build the system, I run the weekly review: kill, scale, who owns what. Your team keeps the hands.
3
Day ninety
The number moved or it did not. A decision: continue, hand over with the plan as the contract, or stop. Not a renewal reflex.

Let’s talk.

The go-to-market motion, designed and run with your team, embedded, reviewed weekly against the number we agree up front. Not a strategy deck to file, an operating rhythm inside your team.

Talk to Tom →