Demand Operations
Pillar 7 · Implementation A structured analysis of how demand is generated, nurtured and qualified.
What is inside this module
- Review of demand engine structure and motions
- Assessment of inbound, outbound and partner contributions
- Quality of lead management and routing
- Recommendations to improve conversion and efficiency
Price: €149 per module
Capabilities assessed
- Campaign structure and segmentation
- Lead scoring and qualification logic
- Outbound targeting and sequencing
- Marketing and sales alignment on definitions
- Conversion rates across the funnel
Common failure patterns
- Large volumes of leads without clear quality filters
- Unclear ownership of follow ups
- Pipeline full of unqualified accounts
- Weak handoffs between marketing and SDRs
- Activities measured instead of outcomes
Impact on the GTM system
- Higher conversion quality and better pipeline creation
- More predictable SDR productivity
- Shorter time from interest to opportunity
- Better alignment across demand, sales and product