Market Clarity
Pillar 1 · Guidance A structured deep dive into how clearly your company understands and selects its target market.
What is inside this module
The Market Clarity module examines how sharply your organisation defines its ideal customers and how this focus guides the rest of the GTM system.
- Pillar level maturity assessment for Market Clarity
- Structured review of ICP, segmentation and target selection
- Patterns that connect market choices to GTM performance
- Clear next steps to improve focus and alignment
Price: €149 per module
Capabilities assessed
This module evaluates how clearly and consistently your organisation understands the market it serves.
- Definition of ideal customer profiles and buying centres
- Segmentation logic and practical application in targeting
- Clarity on problems solved and use cases served
- Focus on strategic segments versus opportunistic pursuits
- How market focus informs planning and forecasting
Common failure patterns
When Market Clarity is weak, the entire GTM system has to work harder with less impact.
- Many segments served with little depth in any of them
- Confusion between product fit and channel opportunity
- Sales and marketing teams chasing different types of accounts
- Pipeline made of accounts that are unlikely to retain or expand
- Strategic choices that shift frequently without clear rationale
Impact on the GTM system
Strong Market Clarity lets every other pillar operate with more precision and less friction.
- Campaigns and outbound efforts become more efficient and predictable
- Product and GTM teams have a shared view of who they serve
- Forecasts rely on accounts that are truly suitable for the offer
- Customer teams can design onboarding and value paths for specific segments
Explore your Market Clarity
Start with the Free GTM Score or move directly to the GTM Intelligence Report for a full diagnostic.