Metrics and Measurement
Pillar 10 · Performance A structured review of how your organisation measures GTM performance.
What is inside this module
- Assessment of critical KPIs and definitions
- Review of dashboard quality and availability
- Consistency of data used in GTM decisions
- Recommendations to strengthen visibility
Price: €149 per module
Capabilities assessed
- Clarity of core GTM metrics
- Alignment between teams on KPIs
- Quality of dashboards and reports
- Use of leading indicators
- Integration of data into planning cycles
Common failure patterns
- Teams using different versions of numbers
- Metrics that do not map to strategic goals
- Dashboards that require manual reconciliation
- Overemphasis on activity instead of results
- No visibility into future risks
Impact on the GTM system
- More accurate decisions across teams
- Earlier detection of performance issues
- Stronger leadership alignment
- Better support for forecasting and planning