Positioning and Messaging
Pillar 2 · Guidance A deep look into how your company describes its value in a way that resonates with the market.
What is inside this module
This module focuses on the clarity, consistency and relevance of your positioning and messaging across channels and teams.
- Maturity assessment for Positioning and Messaging
- Review of core narrative, value proposition and proof points
- Analysis of consistency between marketing, sales and product language
- Prioritised recommendations to sharpen your story
Price: €149 per module
Capabilities assessed
- Definition of a clear and specific value proposition
- Customer centric problem framing and outcome language
- Message hierarchy across product, solution and use case levels
- Consistency of messaging across website, sales assets and decks
- Alignment of messaging with chosen ICP and segments
Common failure patterns
- Generic statements that could belong to many companies
- Frequent changes in story without evidence from the market
- Sales teams rewriting their own versions of the narrative
- Technical explanations that do not connect to business outcomes
- Messaging that ignores the constraints of the buyer
Impact on the GTM system
Positioning and Messaging influence every conversation with the market, from first touch to renewal.
- Improved conversion in campaigns and outbound activity
- Shorter sales cycles through clearer value communication
- Stronger alignment between product roadmap and customer promises
- More coherent experience for prospects and customers
Explore your Positioning and Messaging
Use this module together with your GTM Score and Intelligence Report for a complete view of Guidance.