Strategy and Leadership Alignment
Pillar 3 · Guidance A structured look at how leadership teams set direction and maintain alignment for GTM.
What is inside this module
This module focuses on how strategic choices are made, communicated and reinforced across the GTM organisation.
- Pillar level maturity score for strategic alignment
- Review of the link between company strategy and GTM plans
- Assessment of leadership communication and decision rhythm
- Recommendations to simplify and strengthen alignment
Price: €149 per module
Capabilities assessed
- Clarity of GTM objectives and priorities
- Shared understanding of how success is defined
- Decision process for trade offs between growth, efficiency and risk
- Quality and cadence of leadership GTM reviews
- How strategic choices translate into concrete GTM plans
Common failure patterns
- Different leaders using different definitions of growth and success
- Frequent shifts in focus that disrupt execution
- Initiatives started without clear ownership or stopping rules
- Lack of a stable forum to resolve GTM conflicts
- Teams learning about strategic changes late in the process
Impact on the GTM system
When Strategy and Leadership Alignment is strong, every other pillar can operate with clear context.
- Fewer conflicting projects and smoother decision making
- Clear link between GTM initiatives and company objectives
- Higher trust between teams, with less need for escalation
- More predictable execution across quarters
Explore your leadership alignment
Use this module to support executive conversations about GTM priorities and operating rhythm.