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Team Capacity and Competency

Pillar 6 · Resources A structured review of roles, skills and capacity across the GTM engine.

What is inside this module

This module looks at the structure, skills and maturity of your GTM teams.

  • Assessment of current team structure and responsibilities
  • Review of role clarity and coverage
  • Evaluation of competencies needed for your stage and motion
  • Analysis of capacity constraints and bottlenecks

Price: €149 per module

Capabilities assessed

  • Role clarity for marketing, sales and customer functions
  • Competency depth in key GTM motions
  • Span of control and management load
  • Headcount alignment with revenue targets
  • Readiness for future stages of growth

Common failure patterns

  • Teams structured around individuals instead of roles
  • Insufficient operational support for revenue teams
  • Talent gaps that slow execution
  • Overlapping responsibilities causing friction
  • No clear framework for skill development

Impact on the GTM system

  • More predictable execution across teams
  • Better quality handoffs and collaboration
  • Higher productivity and capacity to scale
  • Clearer expectations and stronger morale