Tooling and Automation
Pillar 5 · Resources A structured review of the system stack supporting your GTM motions.
What is inside this module
- Assessment of CRM configuration and coverage
- Review of marketing automation and workflow logic
- Integration quality across tools
- Gaps in automation and enablement
- Recommendations for consolidation or improvement
Price: €149 per module
Capabilities assessed
- Coverage of the full lead lifecycle
- Quality of enrichment and attribution
- Automation across handoffs between teams
- System usability and adoption
- Reporting infrastructure
Common failure patterns
- Multiple tools doing overlapping jobs
- CRMs with inconsistent field use
- Disconnected campaigns and poor attribution
- Manual handoffs that break frequently
- Slow reporting due to complex exports
Impact on the GTM system
- Faster and more reliable lead management
- Smoother cross functional collaboration
- More clarity and less friction in operations
- Better support for forecasting and planning