← Back to Intelligence Buyer's Guide

Alternatives to Gong and Clari for B2B SaaS

Here is the direct answer. The best alternative to Gong or Clari depends on which job you hired them for. If the job is recording and analysing sales conversations, the credible alternatives are conversation intelligence tools: Chorus by ZoomInfo, Avoma, Fireflies, tl;dv and MeetGeek. If the job is forecasting and pipeline inspection, look at Aviso, Revenue.io or Terret (formerly BoostUp). If the job is keeping the CRM honest without manual admin, look at Sybill or Demodesk. And if the real reason you are searching is that the recordings and the forecast look fine while growth keeps stalling, no tool in those three categories will fix that, because it is not a tooling gap. It is a diagnosis gap, and it is the one category in this guide where we have a stake ourselves: Caugia, which is not a tool but an operator practice.

That last distinction is the one this whole guide turns on, so let us make it explicit. Dashboards tell you what happened: which calls went well, which deals slipped, whether the commit is at risk. A diagnosis tells you why the number will not move, and what to fix first. Gong and Clari are excellent at the first job. They were never designed for the second.

Below: what Gong and Clari actually do, a comparison table of 12 tools and where Caugia sits next to them, category-by-category assessments, and an honest note on the question none of these platforms answer. Every claim about a vendor comes from its own public materials, and where pricing is not published we say so instead of guessing.

What Gong and Clari actually do, and why people leave

Gong today positions itself as an AI operating system for revenue teams. At its core it captures customer interactions, calls, emails and meetings, transcribes and analyses them, and turns that into coaching insight and deal warnings, with forecasting (Gong Forecast) and outreach (Gong Engage) built on top. It helped define the conversation intelligence category and it remains the reference point for breadth and polish.

Clari comes at revenue from the other side: forecasting first. It ingests CRM and activity data, inspects pipeline and deal health, and runs the forecast cadence, with conversation intelligence (Copilot) and engagement (Groove) attached. In late 2025 Clari completed its merger with Salesloft, and the combined company now positions itself as a predictive revenue system spanning engagement, deal execution and forecasting. It is enterprise software in scope and in buying process.

So why do teams search for alternatives? Three reasons recur in public reviews and buyer guides. Cost: neither vendor publishes list pricing, and Gong's model in particular, per-seat licences plus a platform fee plus paid add-on modules, is the most common complaint thread in public reviews; independent buyer guides consistently estimate real first-year costs well above the advertised seat rate. Breadth: many teams discover they use a fraction of the platform, and a meeting notetaker at a tenth of the price covers what they actually needed. Fit: if your question is not answered inside calls or the forecast at all, more instrumentation of either will not answer it.

The comparison table: 12 tools side by side

Categories first, features second. The column that matters most is the orientation one: whether the tool is built to show you what happened (a dashboard) or to tell you why the number will not move (a diagnosis).

Read the rows as different jobs, not as a ranking. A notetaker is not a worse Gong; it is a cheaper answer to a smaller job. And a diagnosis is not a better forecast; it is a different question.

Conversation intelligence and AI meeting assistants

Chorus by ZoomInfo. Chorus is ZoomInfo's conversation intelligence product: call and meeting capture, transcription, deal and coaching insights, tied into ZoomInfo's contact and company data. The honest assessment: it is a capable substitute on the core recording-and-coaching job, and the case for it is strongest if you already run ZoomInfo, because much of the value comes from the surrounding data platform. If you are not a ZoomInfo shop, you are buying into an ecosystem, not just a tool.

Avoma. Avoma is the most direct like-for-like alternative on this list: meeting assistant, conversation intelligence and revenue intelligence in one product, with scheduling and coaching included. Two things stand out. It publishes its prices, with the AI meeting assistant from $19 per user per month billed annually and conversation intelligence as a paid add-on. And it lets you start small and add modules, which is the opposite of the bundled enterprise motion that sends many teams searching for alternatives in the first place.

Fireflies.ai. Fireflies is an AI notetaker: it records, transcribes (its site advertises support for 100+ languages), summarises and makes every conversation searchable, with CRM and workflow integrations on top. There is a free plan, and paid tiers stay in notetaker territory rather than platform territory. What it is not: a coaching or forecasting platform. If what you actually used Gong for was remembering what was said to a customer, Fireflies answers that question at a fraction of the cost.

tl;dv. tl;dv started as a meeting recorder and has grown into a sales-flavoured notetaker with AI reports across many meetings and coaching playbooks. Its free plan is unusually generous by its own published terms: unlimited recordings and transcripts, with support for 30+ languages. For small teams that mainly need memory rather than analytics, it is one of the lowest-risk starting points in this guide.

MeetGeek. MeetGeek sits in the same notetaker family: automatic recording, transcription, summaries and workflow automation into your CRM and docs, with a free tier to start. It is a meeting productivity tool first and a sales analytics tool second, and its own positioning is honest about that. Pick it for the meeting-to-notes loop, not for deal inspection.

Forecasting and revenue intelligence platforms

Aviso. Aviso is the closest thing on this list to Gong and Clari in one contract: it markets an end-to-end AI revenue platform spanning forecasting, conversation intelligence and RevOps, with agentic AI layered on top, and it leans publicly on forecast accuracy claims. Treat any vendor's accuracy claim as marketing until proven on your own pipeline, but the consolidation story is real: one platform, one bill. Pricing is on request.

Revenue.io. Revenue.io is a Salesforce-native revenue execution platform: dialler, sales engagement, conversation intelligence and coaching guidance that fires during the call rather than after it. That Salesforce-native, real-time posture is its clearest differentiation. If your sales motion lives in Salesforce and on the phone, it belongs on your shortlist; if not, its centre of gravity is in the wrong place for you. Pricing is on request.

Terret (formerly BoostUp). Terret is the new name of BoostUp; the old domain now redirects. It is a forecasting and revenue intelligence platform: pipeline forecasting, win-loss and slippage patterns, and board-ready forecast narratives, and it currently offers a 48‑hour proof of concept rather than published pricing. If your alternatives search really means Clari but right-sized, this is the kind of vendor to test.

Meeting-to-CRM automation

Demodesk. Demodesk, built in Europe, has evolved from scheduling software into an AI sales meeting platform: recording and transcription (its site claims 98 languages), AI coaching after every call, and automated notes and CRM updates. It is a strong fit when the pain you are solving is meeting admin and coaching rather than forecasting. There is a free trial; pricing is via its site.

Sybill. Sybill is an AI sales assistant aimed squarely at the rep's admin burden: call summaries, automatic CRM field updates, and follow-up emails drafted from the conversation, plus buyer engagement signals read from calls. It sells itself on hours saved per rep per week. If Gong ever felt like a management tool that reps tolerate, Sybill is the inverse: rep-first automation. Pricing is on request, with a trial.

The diagnosis gap: the question none of these tools answer

Here is the part of this guide the other listicles will not tell you, and it applies to our own category too, so read it as a scoping note rather than a pitch. Every tool above, including Gong and Clari themselves, instruments a slice of your revenue engine. Recorders instrument conversations. Forecasters instrument pipeline. Assistants instrument admin. All of them make the what visible: what was said, what moved, what is at risk. None of them is built to answer the question underneath a stalled growth curve: what is actually capping growth, and where the motion leaks. It is often more than one thing. That is not a criticism; it is a category boundary. You cannot forecast your way out of a positioning problem, and you cannot coach your way out of a pricing problem.

Caugia is built for that question, and it is an operator practice, not software. Tom Meijer reads the go-to-market with your team through twelve areas, from demand generation and pricing to sales execution, customer success and revenue operations, and then runs the plan with you.

• Read. When nobody can name what is capping growth, the engagement starts there. The first weeks go to reading the motion with your team: where revenue is made and lost, what is missing, what is broken. It is rarely one single thing.
• Run. Then the plan, with owners, which Tom runs with your team, one to three days a week, reviewed weekly against the number agreed up front.

And the honest scope note, in the same spirit as the assessments above: Caugia does not record calls, transcribe meetings or run your forecast. If you need those jobs done, pick a tool from the categories above; plenty of teams run a notetaker or a forecaster next to Caugia. What Caugia does is read the revenue system those tools instrument, with your team, and then build and run the fix with you.

How to choose

• You mainly need notes, transcripts and search: start free with tl;dv, Fireflies or MeetGeek, and upgrade only when a real limit bites.
• You need coaching and deal insight at a published price: evaluate Avoma head-to-head with Gong, and add Chorus to the test if you already run ZoomInfo.
• You need forecast discipline: shortlist Clari, Aviso and Terret, and make each prove accuracy on your own historical pipeline before you sign.
• Your reps are drowning in CRM admin: test Sybill or Demodesk against hours actually saved.
• Your dashboards look fine and growth is stalling anyway: that is the diagnosis case. Talk to Tom at Caugia first; reading the motion with your team shows whether the problem is inside sales at all.

The cheapest sequencing mistake to avoid: do not buy more instrumentation to answer a diagnosis question. Find out what is capping growth first, then instrument the function that owns it.

Frequently asked questions

What is the best alternative to Gong and Clari?
There is no single best alternative, because Gong and Clari bundle several jobs. For recording and analysing sales conversations, the main alternatives are Chorus by ZoomInfo, Avoma, Fireflies, tl;dv and MeetGeek. For forecasting and pipeline inspection, look at Aviso, Revenue.io and Terret, formerly BoostUp. For automating call summaries and CRM updates, look at Sybill and Demodesk. If your dashboards look fine but growth is stalling, the gap is diagnosis rather than instrumentation, and the alternative is not another tool: it is an operator practice such as Caugia, where Tom Meijer reads the whole go-to-market with your team and then runs the plan with you.

Is Caugia an alternative to Gong or Clari?
Not a like-for-like one. Gong and Clari capture sales activity, inspect deals and sharpen the forecast. Caugia does not record calls or run forecasts, and it is not software: it is an operator practice. Tom Meijer reads your go-to-market with your team, where revenue is made and lost, what is missing, what is broken, and then runs the plan with you. Many teams keep a conversation or forecasting tool for execution and bring Tom in when the question is why the number is not moving.

What is the difference between a dashboard and a diagnosis?
A dashboard reports what happened: call activity, deal movement, forecast risk. A diagnosis explains why the number will not move and what to fix first. Recording and forecasting platforms are dashboards in this sense: they make the present visible. Reading the whole go-to-market with the team, the way Tom does in the first weeks of an engagement, is the diagnosis: it ranks root causes and says what to build or fix first, which is often more than one thing. Both are useful; they answer different questions.

Is there a free way to start?
On the recording side, yes: tl;dv, Fireflies and MeetGeek offer free plans for recording and transcription. On the diagnosis side there is nothing to buy or to try on your own: Caugia is an operator practice, not software, and the reading of your motion happens inside an engagement, with your team. Start with a conversation: Talk to Tom.