GTM Intelligence for the CEO/Founder
You sit at the top of the revenue system. You do not need another consulting deck. You need someone who reads the motion with your team, says plainly what is capping growth and what it costs, and then runs the plan with you until the number moves. That is what Caugia is: an operator practice, not software.
Caugia serves B2B SaaS, fintech included. Below: the recommended reading for the CEO/Founder lens.
Recommended reading
The Hidden Cost of GTM Misalignment
How Series B companies leak 15‑30% of ARR without noticing.
Read → BenchmarkThe Rule of 40 for B2B SaaS
What the score measures, why it is only an output, and how to read what sits behind a sub-40 number.
Read → FrameworkWhy Is Growth Stalling?
A framework for finding where a B2B SaaS motion is capped before spending on the wrong fix.
Read → Unit economicsGTM Unit Economics for CFOs
When growth costs more than it should: burn efficiency, CAC payback and the Rule of 40 read together.
Read →Per-vertical focus
In SaaS B2B, the compounding mechanic is retention. Reading the motion shows whether the cap sits in the numbers themselves (NRR, win rate, churn) or upstream, in enablement, product readiness or revenue operations.
Fintech (B2B SaaS)In Fintech B2B, the motion has to absorb regulatory drag: a compliance block can set revenue back by months, so the read weighs product readiness and alignment with compliance as heavily as pipeline and win rate.
Questions buyers in this role ask
How fast can I get a diagnosis?
The first weeks of an engagement go to reading the motion with your team: where revenue is made and lost, what is missing, what is broken. Then the plan, with owners, which Tom runs with you. Start with a conversation: Talk to Tom.
What does my board actually see?
The number agreed up front, the plan with owners, and the weekly review against that number: what moved, what did not, what changes next week. No dashboard to decode.
How does Caugia differ from hiring a fractional CRO?
A fractional CRO puts a senior leader at the head of your revenue team. Tom Meijer brings adviser, expert and operator in one person: the first weeks go to reading the motion with your team, where revenue is made and lost, what is missing, what is broken; then the plan, with owners, which Tom runs with you one to three days a week, reviewed weekly against the number agreed up front. Caugia is an operator practice, not software.
Will the diagnosis change as my numbers change?
Yes. The read is revisited in the weekly review. Once one thing is fixed, what caps growth moves somewhere else, and the plan moves with it.
Start with a conversation
When nobody can name what is capping growth, that is where the engagement starts: the first weeks go to reading the motion with your team, then the plan, with owners, which Tom runs with you. Caugia is an operator practice, not software.