GTM Intelligence Modules
The 12 GTM Intelligence Modules each focus on one structural pillar of the GTM engine. They are built on the diagnostic backbone of the GTM Intelligence Report and framed by the GRIP Diamond.
Use modules to work deeply on a specific constraint or to support a broader GTM reset.
How modules work
Each module is a focused, diagnostic and prescriptive package for one pillar.
- Price per module: €149 (one time)
- Based on your diagnostic data and GRIP Health
- Includes a structured view of risks, patterns and recommended actions
Subscribers to the GTM Intelligence Subscription can see all module dashboards in read only mode and decide when to unlock deeper analysis.
The 12 structural modules
Modules are grouped by the GRIP dimension they support. Guidance, Resources, Implementation and Performance.
Market Clarity
Pillar 1 · Guidance
Clarity on ICP, segmentation and target selection. Ensures the GTM engine points at the right market.
Positioning and Messaging
Pillar 2 · Guidance
Value proposition, narrative and messaging. Helps teams speak about the product in a consistent, clear way.
Strategy and Leadership Alignment
Pillar 3 · Guidance
Alignment around GTM priorities and decision rhythm. Reduces friction and conflicting initiatives.
Data and Infrastructure
Pillar 4 · Resources
Data quality, structure and accessibility. Ensures GTM decisions are supported by reliable information.
Tooling and Automation
Pillar 5 · Resources
CRM, marketing automation and supporting tools. Looks at coverage, integration and effective use.
Team Capacity and Competency
Pillar 6 · Resources
Roles, skills and capacity. Identifies if the GTM engine has the right people and structure to deliver.
Demand Operations
Pillar 7 · Implementation
Demand engine design, lead flow and campaign execution. Looks at how demand is generated and managed.
Sales Operations
Pillar 8 · Implementation
Pipeline structure, process consistency and handoffs. Focuses on how opportunities move from interest to close.
Customer Operations
Pillar 9 · Implementation
Onboarding, lifecycle management and expansion readiness. Ensures customers can adopt, grow and stay.
Metrics and Measurement
Pillar 10 · Performance
Definition of KPIs and dashboards. Helps leadership see what matters and detect issues early.
Forecasting and Revenue Planning
Pillar 11 · Performance
Forecasting approach, planning cadence and scenarios. Supports predictable revenue decisions.
Review and Improvement Rhythm
Pillar 12 · Performance
Postmortems, feedback loops and improvement cycles. Ensures the GTM engine learns and adapts over time.
How modules connect to the GTM Score and Report
The Free GTM Score provides a quick maturity snapshot. The GTM Intelligence Report offers a deep, structured diagnostic across all 12 pillars.
Modules are then used to work on the specific pillars that matter most for your current situation. This keeps improvement focused, realistic and linked back to the GRIP Diamond.
Discuss the right module for your GTM engine
If you want to discuss which modules fit your current context best, you can reach out directly.